BROADCASTING VS. OTT COMPETITION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS ADAPT TO CHANGE

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition between network-